Google advertising was invented in the early 2000s and Facebook advertising in the late 2000s. We know it works. The results are measurable. Google Analytics provides us a wealth of data that enable us to make better marketing decisions. Do we spend more marketing to males or females, on certain age groups, geographic locations, time of day, week, or month, lead source (Google, Facebook, etc.)? Which products are selling where, and why?
Yet most of your competitors don’t use their proprietary marketing, sales, and product data to create a competitive advantage. Those that adopt sophisticated marketing systems often suffer from, ’analysis paralysis’ —they go down a rabbit hole trying to create the perfect and most accurate data set but end up feeling overwhelmed and doing nothing with their data. The bigger the company, the more challenging data driven marketing can become. That can be to your advantage.
We can help by performing a digital data assessment and make recommendations on how you can use your own data to create competitive advantage. Your plan will be immediate and simple and actionable. We dive in and unpack your various proprietary data sources and organize them around the following:
We help you set up these systems and datasets so you can start making more effective marketing decisions and enact lead generation programs without having to hire expensive data scientists and AI experts.
We create a plan for specific sales and marketing programs that will lead to short-term lead generation and revenue. Your plan will be immediate and simple and actionable.
You can set up a free Zoom consultation with us here